The	DT
Arizona	NNP
Corporations	NNP
Commission	NNP
authorized	VBD
an	DT
11.5	CD
%	NN
rate	NN
increase	NN
at	IN
Tucson	NNP
Electric	NNP
Power	NNP
Co.	NNP
,	,
substantially	RB
lower	JJR
than	IN
recommended	VBN
last	JJ
month	NN
by	IN
a	DT
commission	NN
hearing	NN
officer	NN
and	CC
barely	RB
half	PDT
the	DT
rise	NN
sought	VBN
by	IN
the	DT
utility	NN
.	.

The	DT
ruling	NN
follows	VBZ
a	DT
host	NN
of	IN
problems	NNS
at	IN
Tucson	NNP
Electric	NNP
,	,
including	VBG
major	JJ
write-downs	NNS
,	,
a	DT
60	CD
%	NN
slash	NN
in	IN
the	DT
common	JJ
stock	NN
dividend	NN
and	CC
the	DT
departure	NN
of	IN
former	JJ
Chairman	NNP
Einar	NNP
Greve	NNP
during	IN
a	DT
company	NN
investigation	NN
of	IN
his	PRP$
stock	NN
sales	NNS
.	.

The	DT
Arizona	NNP
regulatory	JJ
ruling	NN
calls	VBZ
for	IN
$	$
42	CD
million	CD
in	IN
added	JJ
revenue	NN
yearly	RB
,	,
compared	VBN
with	IN
a	DT
$	$
57	CD
million	CD
boost	NN
proposed	VBN
by	IN
the	DT
commission	NN
hearing	NN
officer	NN
.	.

The	DT
company	NN
had	VBD
sought	VBN
increases	NNS
totaling	VBG
$	$
80.3	CD
million	CD
,	,
or	CC
22	CD
%	NN
.	.

The	DT
decision	NN
was	VBD
announced	VBN
after	IN
trading	NN
ended	VBD
.	.

Tucson	NNP
Electric	NNP
closed	VBD
at	IN
$	$
20.875	CD
a	DT
share	NN
,	,
down	RB
25	CD
cents	NNS
,	,
in	IN
New	NNP
York	NNP
Stock	NNP
Exchange	NNP
composite	JJ
trading	NN
.	.

A	DT
Tucson	NNP
Electric	NNP
spokesman	NN
said	VBD
the	DT
utility	NN
was	VBD
disappointed	VBN
by	IN
the	DT
commission	NN
's	POS
decision	NN
and	CC
``	``
concerned	JJ
about	IN
the	DT
financial	JJ
integrity	NN
of	IN
the	DT
company	NN
.	.
''	''

South	JJ
Korean	JJ
President	NNP
Roh	NNP
Tae	NNP
Woo	NNP
,	,
brushing	VBG
aside	RP
suggestions	NNS
that	IN
the	DT
won	NN
be	VB
revalued	VBN
again	RB
,	,
said	VBD
the	DT
currency	NN
's	POS
current	JJ
level	NN
against	IN
the	DT
dollar	NN
is	VBZ
``	``
appropriate	JJ
.	.
''	''

His	PRP$
comments	NNS
,	,
made	VBN
in	IN
response	NN
to	TO
reporters	NNS
'	POS
questions	NNS
at	IN
the	DT
National	NNP
Press	NNP
Club	NNP
here	RB
,	,
signaled	VBD
that	IN
Seoul	NNP
is	VBZ
resisting	VBG
U.S.	NNP
pressure	NN
for	IN
a	DT
further	JJR
rise	NN
in	IN
the	DT
currency	NN
's	POS
value	NN
.	.

The	DT
U.S.	NNP
wants	VBZ
a	DT
higher	JJR
won	NN
to	TO
make	VB
South	NNP
Korea	NNP
's	POS
exports	NNS
more	RBR
expensive	JJ
and	CC
help	VB
trim	VB
Seoul	NNP
's	POS
trade	NN
surplus	NN
.	.

Many	JJ
South	JJ
Korean	JJ
business	NN
people	NNS
want	VBP
a	DT
devaluation	NN
instead	RB
,	,
arguing	VBG
that	IN
the	DT
won	VBN
's	POS
recent	JJ
gains	NNS
already	RB
have	VBP
weakened	VBN
the	DT
country	NN
's	POS
export	NN
performance	NN
.	.

Mr.	NNP
Roh	NNP
also	RB
said	VBD
South	NNP
Korea	NNP
is	VBZ
taking	VBG
steps	NNS
that	WDT
would	MD
free	VB
the	DT
won	NN
to	TO
respond	VB
to	TO
market	NN
forces	NNS
.	.

Seoul	NNP
has	VBZ
pointed	VBN
to	TO
its	PRP$
lack	NN
of	IN
a	DT
foreign	JJ
exchange	NN
market	NN
as	IN
one	CD
reason	NN
the	DT
won	NN
's	POS
value	NN
remains	VBZ
heavily	RB
controlled	VBN
.	.

Mr.	NNP
Roh	NNP
said	VBD
a	DT
U.S.	NNP
demand	NN
for	IN
the	DT
removal	NN
of	IN
South	JJ
Korean	JJ
import	NN
quotas	NNS
on	IN
beef	NN
will	MD
be	VB
resolved	VBN
``	``
satisfactorily	RB
''	''
but	CC
gave	VBD
no	DT
hint	NN
when	WRB
that	DT
will	MD
happen	VB
.	.

Speaking	VBG
to	TO
a	DT
joint	JJ
meeting	NN
of	IN
Congress	NNP
earlier	RBR
,	,
he	PRP
said	VBD
South	NNP
Korea	NNP
ca	MD
n't	RB
move	VB
quickly	RB
on	IN
such	JJ
agricultural	JJ
trade	NN
issues	NNS
``	``
without	IN
causing	VBG
political	JJ
and	CC
social	JJ
trauma	NN
.	.
''	''

Great	NNP
American	NNP
Bank	NNP
said	VBD
its	PRP$
board	NN
approved	VBD
the	DT
formation	NN
of	IN
a	DT
holding	NN
company	NN
enabling	VBG
the	DT
savings	NNS
bank	NN
to	TO
pursue	VB
nontraditional	JJ
banking	NN
activities	NNS
under	IN
a	DT
new	JJ
federal	JJ
law	NN
.	.

The	DT
proposed	JJ
holding	NN
company	NN
's	POS
primary	JJ
purpose	NN
would	MD
be	VB
to	TO
allow	VB
Great	NNP
American	NNP
to	TO
continue	VB
engaging	JJ
in	IN
real	JJ
estate	NN
development	NN
activities	NNS
,	,
it	PRP
said	VBD
.	.

Those	DT
activities	NNS
generated	VBD
$	$
26.1	CD
million	CD
in	IN
operating	NN
profit	NN
last	JJ
year	NN
.	.

But	CC
according	VBG
to	TO
Great	NNP
American	NNP
,	,
such	JJ
profits	NNS
do	VBP
n't	RB
count	VB
toward	IN
meeting	VBG
the	DT
San	NNP
Diego	NNP
savings	NNS
bank	NN
's	POS
new	JJ
capitalization	NN
requirements	NNS
under	IN
1989	CD
federal	JJ
law	NN
.	.

The	DT
new	JJ
real	JJ
estate	NN
unit	NN
would	MD
have	VB
a	DT
separate	JJ
capital	NN
structure	NN
to	TO
comply	VB
with	IN
the	DT
law	NN
.	.

The	DT
proposed	JJ
holding	NN
company	NN
would	MD
also	RB
consolidate	VB
Great	NNP
American	NNP
Bank	NNP
in	IN
San	NNP
Diego	NNP
and	CC
its	PRP$
Tucson	NNP
,	,
Ariz.	NNP
,	,
savings	NNS
bank	NN
into	IN
a	DT
single	JJ
,	,
federally	RB
chartered	JJ
institution	NN
in	IN
San	NNP
Diego	NNP
.	.

The	DT
consolidation	NN
is	VBZ
expected	VBN
to	TO
save	VB
$	$
1	CD
million	CD
a	DT
year	NN
in	IN
administrative	JJ
costs	NNS
,	,
a	DT
Great	NNP
American	NNP
spokesman	NN
said	VBD
.	.

Dale	NNP
Lang	NNP
,	,
who	WP
this	DT
week	NN
completed	VBD
the	DT
acquisition	NN
of	IN
the	DT
publisher	NN
of	IN
Ms.	NNP
and	CC
Sassy	NNP
,	,
is	VBZ
candid	JJ
about	IN
the	DT
challenge	NN
he	PRP
is	VBZ
taking	VBG
on	RP
.	.

Mr.	NNP
Lang	NNP
admits	VBZ
that	DT
Ms.	NNP
is	VBZ
``	``
in	IN
dire	JJ
straits	NNS
''	''
and	CC
that	IN
Sassy	NNP
needs	VBZ
big	JJ
promotional	JJ
dollars	NNS
to	TO
keep	VB
it	PRP
alive	JJ
.	.

But	CC
the	DT
57-year-old	JJ
publisher	NN
has	VBZ
moved	VBN
quickly	RB
and	CC
boldly	RB
to	TO
deal	VB
with	IN
the	DT
magazines	NNS
'	POS
problems	NNS
.	.

Last	JJ
Friday	NNP
,	,
he	PRP
told	VBD
the	DT
staff	NN
of	IN
Ms.	NNP
that	IN
the	DT
magazine	NN
in	IN
January	NNP
would	MD
begin	VB
publishing	VBG
without	IN
advertising	NN
.	.

Mr.	NNP
Lang	NNP
will	MD
do	VB
away	RB
with	IN
expensive	JJ
circulation	NN
drives	VBZ
,	,
not	RB
to	TO
mention	VB
sales	NNS
staff	NN
,	,
and	CC
attempt	VB
to	TO
publish	VB
the	DT
17-year-old	JJ
magazine	NN
supported	VBN
by	IN
circulation	NN
revenue	NN
alone	RB
.	.

``	``
Any	DT
fool	NN
can	MD
publish	VB
a	DT
money-losing	JJ
magazine	NN
.	.

I	PRP
want	VBP
to	TO
publish	VB
one	NN
that	WDT
succeeds	VBZ
,	,
''	''
said	VBD
Mr.	NNP
Lang	NNP
.	.

``	``
For	IN
Ms.	NNP
,	,
it	PRP
's	VBZ
time	NN
to	TO
publish	VB
for	IN
the	DT
reader	NN
,	,
not	RB
the	DT
advertiser	NN
.	.
''	''

As	IN
for	IN
Sassy	NNP
,	,
which	WDT
competes	VBZ
directly	RB
with	IN
News	NNP
Corp.	NNP
's	POS
Seventeen	NNP
magazine	NN
,	,
Mr.	NNP
Lang	NNP
says	VBZ
that	IN
in	IN
the	DT
next	JJ
two	CD
years	NNS
he	PRP
will	MD
spend	VB
$	$
6	CD
million	CD
promoting	VBG
and	CC
improving	VBG
the	DT
magazine	NN
.	.

Though	NNP
Sassy	NNP
has	VBZ
grown	VBN
quickly	RB
since	IN
its	PRP$
debut	NN
in	IN
March	NNP
1988	CD
,	,
it	PRP
has	VBZ
been	VBN
the	DT
target	NN
of	IN
conservative	JJ
lobbyists	NNS
and	CC
skittish	JJ
advertisers	NNS
who	WP
bristled	VBD
at	IN
its	PRP$
frank	JJ
editorial	JJ
matter	NN
on	IN
teen-age	JJ
problems	NNS
.	.

Mr.	NNP
Lang	NNP
said	VBD
the	DT
former	JJ
Australian	JJ
owners	NNS
of	IN
Sassy	NNP
were	VBD
``	``
blind-sided	JJ
by	IN
the	DT
Moral	NNP
Majority	NNP
...	:
.	.

Their	PRP$
reaction	NN
was	VBD
to	TO
do	VB
nothing	NN
and	CC
ride	VB
it	PRP
out	RP
.	.
''	''

He	PRP
said	VBD
Sassy	NNP
will	MD
keep	VB
its	PRP$
irreverent	JJ
tone	NN
,	,
but	CC
added	VBD
,	,
``	``
We	PRP
will	MD
keep	VB
a	DT
close	JJ
watch	NN
on	IN
the	DT
editorial	JJ
content	NN
of	IN
the	DT
magazine	NN
.	.
''	''

Sassy	NNP
already	RB
has	VBZ
recovered	VBN
;	:
circulation	NN
has	VBZ
quickly	RB
passed	VBN
the	DT
500,000	CD
mark	NN
and	CC
advertising	NN
pages	NNS
have	VBP
stabilized	VBN
this	DT
year	NN
at	IN
more	JJR
than	IN
300	CD
.	.

What	WP
's	VBZ
more	JJR
,	,
Mr.	NNP
Lang	NNP
says	VBZ
he	PRP
has	VBZ
what	WP
all	DT
publishers	NNS
wish	VBP
for	IN
:	:
a	DT
bona	JJ
fide	JJ
niche	NN
.	.

``	``
Seventeen	NNP
is	VBZ
written	VBN
more	RBR
for	IN
mothers	NNS
,	,
not	RB
their	PRP$
daughters	NNS
,	,
''	''
said	VBD
Mr.	NNP
Lang	NNP
.	.

``	``
But	CC
Sassy	NNP
has	VBZ
a	DT
different	JJ
spirit	NN
.	.

It	PRP
gets	VBZ
more	JJR
mail	NN
in	IN
a	DT
month	NN
than	IN
McCall	NNP
's	POS
got	VBD
in	IN
a	DT
year	NN
,	,
and	CC
it	PRP
's	VBZ
not	RB
from	IN
mothers	NNS
.	.

I	PRP
feel	VBP
about	IN
Sassy	NNP
like	IN
I	PRP
did	VBD
about	IN
Working	NNP
Woman	NNP
10	CD
years	NNS
ago	RB
.	.
''	''

